Tone, the fragrance-forward personal care brand redefining how men approach grooming, has announced its launch on Amazon. 

Building on a breakout first year at Target, Tone is expanding its reach to Amazon consumers nationwide with its premium lineup of body wash, deodorant, on-the-go cologne, roll-on fragrance oil, lip balm, and body lotion.

Nathaniel Weiss, CEO & Co-Founder of Tone, commented,

“Launching on Amazon is a pivotal step in bringing Tone to more consumers nationwide. We created Tone to help the next generation show up confidently through premium products and intentional scent rituals. Expanding to Amazon allows us to meet our community in another place where they already shop, while continuing to build a brand that reflects how they live, move, and express themselves.”

Tone is reshaping the personal care category by moving beyond basic odor protection and positioning personal care as a daily scent ritual. 

As a personal care brand that leads with scent, Tone encourages consumers to layer premium scents across product formats that reflect their mood, routine, and identity. 

Amazon offers the brand’s signature Coconut, Fresh, Woodland, and Citrus scents. Tone’s core assortment includes body wash, deodorant, on-the-go cologne, and roll-on fragrance oil, along with body lotion in Coco Vanilla and a five-pack lip balm assortment featuring Vanilla Mint, Original, and Cool Lime. 

By offering products in complementary formats and scents, Tone is making it easier for consumers to build customizable fragrance routines that elevate everyday grooming into an act of self-expression.

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